In House & Other Traffic Builders For Your Web Site
Using day-to-day business to promote your site;
so your site can promote your day-to-day business!

The correct format for your web site's address is: www.yourdomain.com (yes all lower case). Many of the new web browser will deal with a mix of upper and lowercase letters successfully.

The most common format for your E-mail address is: yourname@yourdomain.com (yes all lower case). However some ISP allow and then require the correct case for an email address.

For business your email address should reflect your new domain name. If your e-mail address is to your dial-up ISP Domain - CHANGE IT! Now might be a good time to have your email name reflect your business persona ie: bigdummy@mystery-isp.com is not very trust inspiring.

Here are some examples from some of our clients and RLPG:
www.cdpr.com - cdonaldson@cdpr.com
www.digitalimagesource.com - bob@disaz.com
www.western-plastics.com - laurels@western-plastics.com
www.rlpg.com - rlitman@rlpg.com, cherie@rlpg.com

Keeping in mind the spelling and structure of your domain name; just saying "mydomain.com" is a good way to tell someone your domain name.

When it comes to a printed version it is best as "www.mydomain.com". (again only lower case) With new web browsing software, it's not necessary to use the http://

Make sure anyone answering a phone knows the correct web address and all email addresses.

Where to place your web addresses - EVERYWHERE

The success of your web site depends on many factors. Treat it as you would any part of your business - promote it.

• Annual Reports (W)
• Return Envelopes (B or W only)
• Appointment Cards (B or W only)
• Sales Sheets (W)
• Business Cards (B)
• Shipping Containers (W)
• Business Reply Cards (B or W only)
• Statements (B or W only)
• Customer Survey Literature (B or W only)
• CVs (E or B only)
• Estimates & Proposals (B or W only)
• FAX Cover Sheets (W or B)
• Flyers & Door Hangers (B)
• Holiday Cards (E)
• Instruction Manuals (B or W only)
• Invoices (B or W only)
• Letterhead (B or W only)
• Menus (W)
• Post Cards or Better Yet! Web Cards (B or W only)
  Web Cards: Great resource, reasonably priced... Ask for FREE sample.

  Price Sheets (W)

  Product Literature (W)

  Products & Product Tags (W)

  Reminders Cards & Letters (B or W only)

Media

• Answering Machines (W)
• Arena Banners (W)
• Billboards & On Building Displays (W) (only if short)
• Communication On Hold (B)
• Cross Promotion Tie Ins and Co-op Advertisement(W or B)
• Direct Mail (B)
• Display During Presentations, Lectures & Seminars (B)
• Mall Displays (W or B)
• Media PSAs (W) {Public Service Announcements}
• Newspaper and Magazine Ads (B or W only)
• Newspaper and Magazine Columns and Features (B or W only)
• Pointedly Mention During Interviews (with some frequency ) (B)
• Press Kits (B or W only)
• Press Releases (B or W only)(do a special release announcing your web site and following updates)
• Promotional & Training Videos (B)
• Radio and Television Ads (W)
• Radio and Television Programs / Info-mercials (W)
• Trade Show Displays (B)
• The Side Of Your Blimp (W) (Okay, only a few companies have their own blimp)
• Web Site Blimp animated gif at www.rlpg.com/webservices
• Yellow Page Ads (B or W only)
• Other World Wide Web Ads (B) and Arrange As Many Web Links As Possible (W)

Rolling Stock

• ID-IT Plates Great Idea! More Info
• Delivery Vehicles (W)
• Farm Equipment (W)
• Fleet Cars (W)
• Fleet Tractors & Trailers (W)
• Golf Carts (W)
• Saddle Bags & Covered Wagons (W) (Horses aren't rolling stock??)
• Service & Security Vehicles (W)
• Sponsored Competitive Vehicles (W)
• Vanity License Plates (W) (usa.com - short ones only of course)
• License Plate Frames (W)

Worth Mentioning Again: Where to find these items or a company we can recommend as a good source for these items; For Advertising Specialties an excellent source is www.branders.com. For printed products we have teamed up with ClickPrint for fast service, quality products and excellent prices.

Business Novelty Advertising

• Calendars (W)
• Cups (B)
• Key Chain Fobs (B)
• Magnets (B)
• Mouse Pads (W)
• Note Pads (B)
• Pens & Pencils (B)
• Plastic Paper Clips (W)
• Promotional Calculators & Appointment Books (W or B)
• Telephone Stickers (B)

Apparel

• Visors (W)
• Baseball Caps (W)
• T-shirts (W)
• Shorts (W)
• Polo Shirts (W)
• Exercise Outfits (W)
• Tote Bags (B or W)

Not So Silent Salesmen

• Employees (W)
• Receptionist! (W - all e-mail addresses)
• Everyone who works for/with your company (memo - newsletter) (B)

On The Internet

• All Outbound E-mail
• Award Sites and Links
• Banners
• Directory Listings
• Links
• On Web Based Yellow Pages Sites
• Purchased Placement
• Search Engines
• Trade Association Web Sites

Okay, as you can see this list goes on and on. Put your web and E-mail address everywhere your regular business address appears. If you have other questions or need help please contact us at promotions@rlpg.com. PS, please share any other placement ideas you come up with.

Copyright 1997 - 2003 Ray Litman - All Rights Reserved: Rev 8, March, 2003
Commercial Use Of Free Items, Member Lounge Information Is Strictly Prohibited.

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